Direct to weavers

Our mission is to empower and uplift the lives of carpet weavers by ensuring that the earnings from their skillful craftsmanship go directly into their hands. We are committed to creating a transparent and sustainable supply chain that values the contributions of weavers and enhances their socio-economic well-being.


  1. Direct Financial Empowerment:

    • Facilitate a direct payment system to ensure that the earnings from carpet sales reach the weavers without intermediaries.
    • Establish a transparent financial framework that enables weavers to receive fair compensation for their labor and expertise.
  2. Skill Development and Training:

    • Invest in training programs to enhance the skills of weavers, enabling them to produce high-quality carpets that meet market demands.
    • Collaborate with educational institutions and experts to provide ongoing skill development opportunities for continuous improvement.
  3. Market Access and Fair Trade:

    • Forge partnerships with fair trade organizations to ensure that the carpets produced by our weavers adhere to ethical standards.
    • Actively promote the weavers' products in local and international markets, providing them with increased visibility and access to a broader customer base.
  4. Community Development:

    • Implement initiatives to improve the overall well-being of the weavers' communities, including healthcare, education, and infrastructure development.
    • Foster a sense of community and collaboration among weavers, creating a supportive environment for mutual growth.
  5. Transparent Supply Chain:

    • Establish a transparent supply chain that tracks the journey of each carpet from production to sale.
    • Provide consumers with information about the weavers, their communities, and the impact of their purchases on the lives of the artisans.

Implementation Plan:

  1. Partnerships:

    • Form partnerships with weaving communities, local cooperatives, and fair trade organizations.
    • Collaborate with retailers and e-commerce platforms committed to ethical and transparent business practices.
  2. Technological Integration:

    • Implement digital payment systems to ensure seamless and direct transactions between buyers and weavers.
    • Utilize technology to track and authenticate the origin of each carpet, providing consumers with verifiable information.
  3. Education and Training:

    • Develop and implement training programs in collaboration with skilled artisans and experts.
    • Establish a mentorship program to pass on traditional weaving techniques and encourage innovation.
  4. Market Outreach:

    • Engage in marketing and promotional activities to showcase the unique stories behind each carpet and the craftsmanship of the weavers.
    • Participate in trade fairs, exhibitions, and online platforms to expand market reach.
  5. Monitoring and Evaluation:

    • Regularly assess the impact of the program on weavers' lives, communities, and the overall supply chain.
    • Seek feedback from weavers and consumers to make continuous improvements.

By adhering to these objectives and the outlined implementation plan, we aim to create a sustainable and socially responsible business model that prioritizes the well-being of carpet weavers and contributes to the overall development of their communities.